![]() And as we head into December, hospitality businesses will need all hands on deck to handle the holiday rush-especially on Saturday, December 9, which based on last year’s numbers could be the biggest sales night after New Year’s.”įor more insights into how restaurants and bars can jump on the Drinksgiving trend to increase sales, visit Lightspeed’s blog. Still, Dougherty warns, given labor shortages and retention challenges ( 75% jump in employee turnover year-over-year, according to the latest Lightspeed data report), staying open on the holiday “might not be the best for staff morale. “Added to the relative increase in sales, Thanksgiving could prove to be a profitable day for both servers and restaurants.” “This echoes what we’ve seen in the industry overall-that people are tipping their waitstaff more than in previous years,” notes Dougherty. Peter Dougherty, General Manager of Hospitality at Lightspeed Commerce, points out that beyond encouraging businesses to prep for Thanksgiving Eve, the data also debunks the industry myth that patrons who dine out on Thanksgiving Day are bad tippers. Dine-in tip percentages for restaurants that stay open on Thanksgiving hold steady at around 18%. Restaurants who were open on the holiday saw a 36% increase in the number of transactions and 109% increase in total sales compared to the previous Thursday. And for restaurants considering staying open on Thanksgiving Day itself, the data shows it can be lucrative.The number of takeout orders increased by 21% on Thanksgiving Eve compared to the previous Wednesday, with a 16% increase for dine-in orders.should also prep for a surge, with Lightspeed’s Advanced Insights data showing that: Meanwhile, in the Northeast their love of vodka proves strong, with a +427% increase in sales on Thanksgiving Eve. Tequila sales in the Midwest in particular skyrocket on Drinksgiving, with sales of tequila increasing by 864%, compared to 246% on the West Coast.And “beer before wine” is more than an expression-beer sales went up by 85%, cocktail orders surged by 69% and wine saw a small bump at 6% Last year, liquor orders grew by 156% compared to the previous Wednesday.Drinksgiving-one of the biggest nights of the year for bars. The data, which is based on a sample of thousands of restaurants and bars powered by Lightspeed across the U.S., shows that business owners who are keen to increase their competitive edge should stock up on liquor, comfort foods and staffing levels for Novema.k.a. (NYSE | TSX: LSPD) published a new report sharing insights on the potential sales boost available to American bars and restaurants who open on Thanksgiving Eve-otherwise known as ‘Drinksgiving.’ With Advanced Insights built directly into the Lightspeed Restaurant platform, the company is in a prime position to turn everyday data into actionable steps that help restaurants accelerate growth, provide the best customer experiences and become a go-to destination in their space. 20, 2023 (GLOBE NEWSWIRE) - Lightspeed Commerce Inc. Unique data from Lightspeed’s Advanced Insights module, reveals that last year business doubled for bars compared to the previous week total number of transactions across all restaurant categories grew by 39%
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